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BETTY CROCKER: The Cookbook that Changed how America Cooks

March 9

$139
Image of a Betty Crocker Cookbook.

Jacob Henry Mansion in Joliet, IL

Long before Martha Stewart, there was Betty Crocker. In 1950, her brand-new Picture Cook Book hit shelves, with sales that rivalled that of another big book, The Bible. To date, it has sold more than 75 million copies. Created in 1921 by a flour company, Betty Crocker became the most and most trusted advisor to American cooks. This fun illustrated lecture by historian Leslie Goddard, Ph.D., looks at how Betty Crocker was invented, why her cookbook has endured and what makes her so iconic. It’s perfect if you’re feeling like cooking up some nostalgia. An included lunch will reflect The Betty Crocker legacy. This program takes place in the Joliet, Illinois’ Jacob Henry Mansion’s stunning ballroom. The 16,800 square feet Mansion boasts over 40 rooms and is a National Historic Landmark. Minimal walking. Reservations & payment in full are required by January 21, 2022. Current policy – Masks are REQUIRED regardless of immunization status.

COST: $139 / Person (Includes Lunch)

PICK-UP TIME RETURN TIME PICK-UP TIME RETURN TIME
6:00 AM LAVALLE 7:30 PM 7:10 AM SAUK CITY 6:25 PM
6:20 AM REEDSBURG 7:15 PM 7:45 AM DEFOREST 5:50 PM
6:45 AM BARABOO 6:50 PM 8:10 AM MADISON 5:30 PM

Details

Date:
March 9
Cost:
$139
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Able Trek Tours
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608-524-3021
Email:
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